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A small business will need a small team of professionals, including a designer, copywriter, marketing strategist, and social media manager if they are going to be successful at creating online campaigns and managing the day-to-day activities.
But that doesn’t mean small businesses who can’t afford an in-house social media marketing team can’t be on social media. All they have to do now is think beyond the box. Or, in this case, outside the company. Outsourcing social media marketing to an agency has a lot of benefits and might be the solution.
Reasons Why You Should Outsource Your Social Media Marketing
Access to a Third Party Team of Social Media Experts
The benefits of outsourcing social media are not just having access to a team of professionals, but also getting in a third party. Social media generally requires creativity, and often when you are in an industry, it is challenging to find viral content.
But a third party has fresh eyes into the business sector and will be able to pull out interesting and engaging content that will work with their online strategy.
Plus, as they are experts, they will know what is currently working and trending within the different social media channels and weave your content into the hashtags seamlessly.
The outsourced professional designers will ensure each ad campaign, post and video will fit in with the correct specifications of each channel. As a result, the social media content will stand out against the business’s competitors.
Access to the Agencies Toolkit
It might be costly to have subscriptions to over a dozen different tools, from design programs to analytics and photo resources as an individual company. Because outsourced social media services focus purely on marketing, they are already members of vital technologies needed to enhance online campaigns.
They will also be expertly trained in using them and be able to provide valuable insight into campaign figures, the success rates of posts, where the traffic is coming from and how to improve it.
Outsourcing Social Media Services isn’t Only for Small Companies – It’s for Medium and Large too
Large companies might think that outsourcing to an agency focuses on increasing followers while decreasing costs, and is primarily aimed at small or medium companies. This couldn’t be further from the truth, however, as large companies need to also consider outsourcing to remain competitive.
A lot of time needs to be invested in tracking brand mentions on social media, analysing competitors’ strategies, monitoring conversations, and responding to inquiries from different channels. If a company has a large following on their brand, managing social media channels will take a substantial amount of time.
Outsourcing this function to a team of professionals will effortlessly manage the day-to-day maintenance while also focusing on the long-term strategy.
Focused Data Reporting and Expert Strategists
There is a lot of creativity involved in creating social media campaigns, but there is also a lot of data reporting that needs to be analysed. A business will need to ensure that the strategies in place are not just reaching an audience, but is reaching the right audience.
Having a focused team on a business marketing plan will allow professionals to be able to reflect on campaigns as they are run to determine and adjust key performance metrics and audience behaviour patterns.
They will ensure that with each campaign and social media plan implemented, the numbers will continue to rise and achieve the online goals set by the business.
Don’t Take Our Word, Check the Numbers
Social media marketing is a skill that requires a higher degree of creativity and expertise to execute successfully. Only 17% of mainstream company employees have the skills to create a successful online marketing strategy and implement it.
Yet 91% of retailer brands participate in at least two social media channels. 97% of the Fortune 500 companies have at least one channel.
It isn’t surprising then, to find out that almost two-thirds of the B2B marketplace and companies already outsource their marketing in the U.S. and nearly half outsource in the U.K.
It seems that with the world-changing in digital accessibility, businesses are seeing the value in outsourcing their social media services and marketing teams. With all the benefits involved in outsourcing to a third-party agency, it is not hard to understand why.
