Table of Contents
Introduction
Instagram may have become famous for new travel and food photography, but recently social media has moved to a completely different level. Companies of all sizes, in every industry, find that a huge base of potential customers is lining up, on the bus, at work, and flipping through their posts every day at every opportunity or they buy IG followers from Viralyft.com. Mobile marketing is important for growing your business.
But don’t believe our words. Look at the numbers. Launched in 2010 and acquired by social media giant Facebook in 2012, Instagram currently has 1 billion monthly active users and 700 million daily active users. Of these, 400 million users regularly browse Instagram stories.
Ways How Instagram Can Boost Your Business
1. Using Instagram Advertising
Instagram Advertising is a great way to help your business grow. If you choose to promote your content, Instagram will place an ad. These actions will help promote your growth. In the modern age we live in, digital marketing is far more effective than other forms of advertising. People who bought Instagram ads received a positive response to them.
When you post a story ad, you can add a link to the ad. This link may lead to your profile or company website. One of the most successful online advertising strategies is to display your product as an ad. You also need to add a link to the exact location where you can purchase this product on your website. This allows interested customers who see the ad to buy those items directly.
2. Understanding Insights
Insights are one of the most useful features your Instagram business account must offer. Insights help you get a detailed analysis of your Instagram business account. Instagram Insights is completely free and can be used with any business account. Once you have an account, all you have to do is click Insights to get all the information you need.
You can use the Insights tool to view your reach and impressions. This will help you understand how many people are looking at your post. You can also use this tool to see the performance of individual posts. You can also view data about story performance.
3. Introducing the Best Products
By showing how your products and services work, you can attract the ideal buyer persona. Real-time use of products or services provides new and existing customers with ideas on how their business can improve their lives and meet their momentary needs. Unfortunately, customers are probably unaware of their needs until the moment they need help.
The same concept applies to the product-based industry. If you run a fashion boutique, consider having a weekly outfit thread that serves a specific purpose, such as Dating night outfits or perfect seasonal outerwear. Some people may be blind to putting certain items into great outfits, but by presenting them with a gorgeous look, you can see how they are wearing them.
4. Hosting Instagram Stories
Instagram Story Hosting allows viewers to see your business from different perspectives, depending on who is recording the hijacking. For example, employee hijacking can emphasize attention to detail in a company’s products and services, and customer hijacking can show the consumers satisfaction get from using the company.
Posting different aspects of your business ensures that consumers have at least one perspective that they can connect with and helps them see your business as an honest brand. Now you can also get Instagram followers cheap from SocialPros.io. According to a Label Insight report, 94% of consumers are more loyal to brands that practice transparency and 56% of respondents say that brand transparency will make them “lifelong loyal.”
5. Adding Captions
What is the best way to increase engagement with followers? Add captions to every photo and video in your Instagram story. Nowadays, more and more people are watching videos without audio. That is, you need to add subtitles.
Think-How often do you watch videos with subtitles instead of audio in public? Are you too big to listen to the video you’re watching or don’t want to disturb others?
That’s why you need to add captions to everything, including Instagram stories. This makes it more likely that your followers will click and hold the story instead of entering it.
Conclusion
Social media platforms like Instagram have encouraged businesses to evolve their brand and expand their brand to digital channels. Large companies spend millions of dollars on it, but most companies don’t have the budget or talent to effectively optimize branding across different channels.
But even companies that lack staff and money have to find a way to present their brand if they want to compete. For most businesses whether it is small business or big business, Instagram provides a great platform for attracting and engaging customers.
