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Google Ads are one of the leading paid marketing strategies, that allows the website owners to make money using their websites. It helps to improve the website traffic, brand awareness, and reputation of your business. As a digital marketer, you should have a piece of prior knowledge about the Google Ads and their types. There are different types of Google Ads, and each is used in different ways for different purposes. In this article, we will discuss the different types of Google Ads and its uses, by mastering this concept you could have an idea about the different types of Google Ads, and where and how they can be used.
Different Types of Google Ads
There are 5 types of Google Ads, which are different in their uses. It may be complicated in starting but if you understand the concept, Google Ads are very easy to implement in digital marketing. The types of Google Ads are,
1. Search Ad
Search Ads are the text Ads that are displayed in the SERPs. It can be seen at the top of the page that is above the organic results or at the bottom of the page. The purpose of this Ad campaign is to attract the customers who are ready to purchase or utilize the services. For example, if a user search for ‘web hosting’ the Ads which are targeted with the keyword ‘web hosting’ will be displayed. Users will always trust on Google products, so your Ad campaign is displayed there will be more chance of getting attracted to the customer. There are still many ad creator and ad platforms available, But Google Ads still dominate the niche.
2. Display Ad
Display Ads are one of the best ways to promote your website whether it is shopping or service-based. It helps to target your existing and new customers. You can display the new offers or festive offers in Display Ads. These Ads are floating type, they will be displayed inside the websites. If the user does not interact with the Ad, it will be transferred from one website to another by following the user. It will track the action of the user and the Ad will be displayed according to the search intent of the user.
3. Video Ad
Video Ads are mostly used on YouTube, as the platform works with the help of a Google account. It is one of the easiest ways to attract users with their search results. Your Ad campaign will be displayed before starting any video, or during the ending, or some Ads will be displayed while the video is running. Many SEO experts utilize this Video Ad campaign because there are more than 2 billion users on YouTube, and it will be easy to target the customers based on their searches.
4. Shopping Ad
Shopping Ad is one of the easiest ways to target specified customers. Here you can use a targeted keyword based on the products. This Ad campaign is useful for many eCommerce business platforms like Amazon, Flipkart, etc., The Ad will be displayed according to the search, and it will be displayed first before any of the organic searches. For example, if a user is searching for ‘casual shoes’ the Ad campaign which is targeted with eh keyword ‘casual shoes’ will be displayed first.
5. App Ad Campaign
This Ad campaign is useful for the websites that have their own mobile applications. The apps listed in the Google Play Store will be displayed as an Ad, by attracting the user to download the mobile app. This is useful for many new websites and apps to reach the targeted customers. It runs similar to the display Ads, video Ads and event eh search Ads, which encourages the user to download your app.
