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One of the best ways to make new leaps and bounds in your business is to elevate your marketing.
There are many ways this can be approached, but the most effective and efficient way to boost your business’s marketing is to utilise marketing analytics. To do this, you need advanced marketing analytics tools.
In this article, you’ll gain an understanding of what marketing analytics tools are, as well as how one expert tool can be the key to unlocking your business’s potential. To learn where you can obtain the best marketing analytics tools, research marketing analytics from Mediahawk.
What are marketing analytics tools?
Marketing analytics tools are designed to give you a variety of meaningful data on your business’s marketing.
There are a range of components involved in your marketing, and analytics tools allow you to track and analyse each one.
This gives you a clear and accurate picture of your marketing performance, down to each individual activity, campaign, and channel.
Different software will provide different insights into your marketing, but the best analytics tool to incorporate for your business, that gives you the most effective analysis of your marketing, is call tracking software.
What is call tracking software?
Call tracking software is an advanced analytics tool that helps you track and analyse different aspects of your customer calls, as well as obtain data on customer engagement throughout your business.
The software can reveal:
- The time and length of calls
- Which sources are producing the highest-quality phone leads
- The total revenue generated from each call
- The visits from each marketing source
- Important keywords mentioned in each call
On top of this, the software will also provide extensive insights and reports on customer engagement. This gives you a full overview of how each area of your marketing is performing, and shows clear analytics on interactions across your business.
How can call tracking unlock your business’s potential?
Call tracking is the perfect marketing analytics tool for unlocking your business’s potential. It can achieve this in many ways, including:
Complete visibility on customer engagement
With the analytics from your call tracking reports, you’ll be able to gain full visibility on customer engagement, by creating customer journey maps.
Using these maps, you’ll clearly see the journeys of each customer through your business’s marketing, including all the touchpoints they visited – whether they ended with a call or not.
This will help you identify how each area of your marketing is performing for your business, as you’ll see the number of leads and sales being generated from each marketing activity, campaign, and channel.
This visibility is crucial as, with a strong grasp on your marketing performance, you’ll have a more informed basis on which to create your strategies and make any adjustments.
More effective marketing activities
Call tracking analytics can also allow you to make significant improvements to your marketing activities, so they’re more engaging for customers.
With the insights and reports on customer engagement, you’ll know which of your marketing areas are the strongest, i.e., driving the highest number of leads and sales for your business.
You can then analyse these marketing activities to establish why they’re so successful with customers.
As a result, you can replicate these similar aspects when you’re creating new marketing activities, so they’re equally engaging for customers.
With a higher percentage of your marketing generating an optimal level of customer engagement, you’ll see a drastic increase in leads and sales, as well as a boost to your return on investment (ROI).
If you want to hold the key to unlocking your business’s full potential, then incorporate call tracking software from an expert provider now.
