As the cannabis industry continues to grow, it is more important than ever for businesses operating in this space to have a responsive website. A user-friendly platform is one that adapts to the device that it is being viewed on, whether it be a desktop computer, laptop, tablet, or phone.
This is important because, as more and more people start using their phones and tablets to access the internet, having a platform that looks good and functions properly on these devices becomes increasingly important.
What Is a Responsive Website?
A responsive website is one that has been designed to adapt to the different screen sizes of devices. This means that despite the device the user has, they will be able to see it correctly and navigate around easily.
In the past, web designers would have to create separate versions of websites for each type of device, but responsive design means that this is no longer necessary. If you are ready to implement changes to your platform, opt for web design for a cannabis website at mjseo.agency – a team of professionals who will help you achieve success.
If a cannabis store is creating a new website or simply upgrading an existing one, it should be made responsive. There are numerous crucial elements to consider while developing a responsive website.
Compatibility
This is essential for web designers who work on creating an accessible platform. A user-friendly platform must be compatible with all browsers so that everyone can access it without any issues.
Screen Size & Orientation
The site should look good on any screen size and orientation, whether it’s a phone, tablet, or computer.
User Experience (UX)
Creating a positive UX is essential for any platform, but it’s especially important for responsive sites. This is because users are likely to be accessing the site on different devices and in different situations, so it’s important that the experience is consistent across all platforms.
Consistency
A responsive website should be consistent in both its design and functionality. This means that no matter what device a user is accessing it on, they should be able to do everything they need to without any problems.
Navigation
The navigation of a responsive website should be just as easy to use as the navigation of a non-responsive site. This means that users should be able to find what they’re looking for easily and without any issues.
Speed
A user-friendly website should be just as fast as a non-responsive site. This is important because users are likely to be accessing the site on devices with slower internet connections, so it’s essential that the site loads quickly.
Security
Any platform should be secure, but this is especially important for responsive websites. This is because users are likely to be accessing the site on public Wi-Fi, so it’s essential that their personal information is protected.
Whitespace
Using whitespace effectively is crucial for user-friendly web design. This is because it can help to make the platform more legible and easy to navigate.
Images
They are an important part of any website, but they need to be used carefully on responsive websites. This is because they can take up a lot of space on smaller screens, so it’s crucial to use them sparingly.
Text
The text on a user-friendly platform should be easy to read. SEO experts’ advice is to make it a comfortable size and be easy to read on all devices.
Responsiveness also has an impact on other areas of business, such as marketing. When a website is non-responsive, it creates difficulties in terms of search engine optimization (SEO) because links must be optimized for any version. It will save a lot of time and energy working with a user-friendly platform.
Why Build a Responsive Website?
The main reason to build a user-friendly platform is to improve the user or customer experience for people accessing your site on mobile devices. If your platform is not responsive, then users on mobile devices will likely have a difficult time trying to view it and may even give up and leave.
A responsive website will also improve your SEO because it will be easier for search engines to index your site. Finally, a responsive website is more likely to convert visitors into customers because it provides a better user experience.
If you’re still not convinced, consider the following statistics:
- 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead (Source: Google research)
- 70% of people say they are more likely to buy from a user-friendly platform (Source: Search Engine Land)
- 48% of users say that if they arrive on a business site that isn’t working well on their mobile device, they take it as an indication of the business simply not caring (Source: Margin Media)
As you can see, there are many reasons why you should build a responsive website for your cannabis business. Not only will it improve the user experience for your customers, but it will also improve your SEO and conversions. If you’re not sure where to start, we can help. Contact us today to learn more about our user-friendly web design services.
