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The right time to create explainer videos for your service-based business is now. And no, you don’t have to be Stephen Spielberg to get started. Video marketing is one of the quickest growing forms of content out there right now and with no signs of it slowing down now is the time for your business to get involved too.
According to 2021 data, it was reported that videos online had an audience reach of 92% worldwide, with the most popular being explainer videos, tutorials and how-to guides.
Why create animated explainer videos for your business?
Sometimes explaining what your business does can be complicated, let alone trying to get it across in a fun, exciting and engaging way. But with animation explainer videos you can do just that. Explainer videos are a brilliant way to help your potential customers know how your business, product or service works in an entertaining and informative way.
This helps your potential clients and customers know what you can offer them, so that they can consider you next time they make a purchase.
Who can create animated explainer videos for your business?
If you don’t know where to begin with animated explainer videos for your business, then a motion graphic designer can help you with your marketing efforts. Motion graphic designers can assist you with animated components of your marketing campaign ensuring that your story makes sense and that it is engaging and unique as your brand!
Benefits of Animated Explainer Videos
Animated explainer videos don’t just stop scrolling thumbs on social media, they engage your audience and convey a complicated or boring message in an informative, exciting and unique way. Let’s look at some other great benefits of incorporating an explainer video into your marketing strategy.
Cost Effective Solution for your Marketing
In a cost-of-living crisis what else do you want for your business than cost effective marketing solutions? And with animated explainer videos you can get the most out of your money. Although the quality of animated videos looks extremely expensive, the reality is far from that! Animated explainer videos are a cost-effective solution when compared to a live explainer video because:
- They are quicker to make so there is no need for a production set or actors
- They are created using animation software meaning that your business can get results in just 6-8 weeks
- They are more easily adaptable than a live-action shoot as you can edit them as and when required, this gives them a longer shelf-life than live explainer videos
- You can use the content from your explainer videos across platforms meaning there is less cost involved with additional materials
Allows you to convey complex messages in a digestible way
One of the biggest benefits of animated explainer videos is that they allow you to convey complex messages in a digestible way. If you have a particularly complicated business plan or a product that you need scientific knowledge to understand, an animated explainer video is a great way to get your audience on board with it.
Not only do they allow you to explain your concept in-depth, but they are also short enough to keep your audience engaged and retain that information. This means that your product or service will stay in their mind longer and can lead to them choosing you for their next purchase. Effective digital marketing is all about gaining brand trust and credibility from your potential customers and with engaging and unique animated explainer videos your buyers will resonate with your brand more – this can lead to more leads and conversions.
Allows you to get creative with your marketing efforts
When creating live video content, you are limited to what you can realistically do whereas with animated videos, you can be as creative as you like to bring your services to life. Your videos can be funny, heart-warming or educational which allow you to captivate your audience’s attention in a unique way.
Additionally, animated videos can be made as you see fit meaning that you can use your brand colours, fonts and logos. This helps to ensure your video stays on brand which can help to instil your brand’s identity in your customer’s minds.
Improved Engagement
Humans love anything visual, and we would rather watch a video about a service than read all about it on a blog post, which is why videos work so well in marketing campaigns. Video helps your business to stand out from the crowd, and because audiences enjoy it, they will watch it to the end and may even share it. This can help you to boost your overall engagement rate, reach new customers, gain more leads and even more sales.
Conclusion
Animated explainer videos are a fantastic resource that your business can utilise to promote your business and services. They have many benefits and help to simplify complex information in an easy and engaging way. With video marketing set to account for over 80% of internet traffic by the end of 2022, it’s important your business acts now if you want to stay ahead of the curve.
