Selling your home can be a dream or a nightmare; the difference can be a simple strategy. Get it right, and you can achieve the best possible price and enjoy a smooth and straightforward sale. Get it wrong, and you can face a revolving door of viewings without an end in sight.
Employing these five strategies from the experts can dramatically improve your chances of selling up and moving on quickly.
5 Successful Real Estate Marketing Tips for 2025
1. Make Sure the Price is Right
Price your property competitively from the start. Homes priced realistically from the start are twice as likely to receive multiple offers, which can ultimately drive up the price. Properties priced high and later reduced took 50 days longer to sell on average.
Competitively priced properties generally get offers within the first two weeks. After that, interest wanes, and you may even have to discount your property to attract buyers.
So, you have to get it right from the start. Conduct a Comparative Market Analysis, get a free online valuation, talk to trusted local estate agents, and get three separate valuations to make sure that you have the pricing down.
2. Invest in Photography and Virtual Tour
Saving a few pounds on the presentation can cost you in the long run. This is the first impression, and it counts more than you might think. Purplebrick’s figures state that a 360 virtual tour can reduce selling time, and secure 2% more on your sale price
You’ll also get a return on your investment, as the Journal of Real Estate Research recently revealed that professionally photographed properties sell for £2000- £11,000 more.
In the modern era, more and more sellers are investing in augmented reality and virtual reality tours. 360-degree photography is getting cheaper all the time, and top estate agents are offering the service as a matter of course.
Property listings with virtual tours receive 87% more views and sell 31% faster. So, when you think about professional photography, consider going the extra mile and stepping into the future to help sell your home.
3. Declutter and Stage Your Property
Before the photographer walks through the door, you should remove your personal life from your home. Of course, it shouldn’t look like a sterile waiting room, but decluttering your home and removing all the unnecessary items and personal effects can make a huge difference to the sales process.
You’ll open up the space, making your home look bigger. This will also give the buyer a chance to imagine themselves in your space.
Staging your home involves rearranging the furniture, adding neutral colours, cut flowers and other finishing touches, and lighting to make it as warm and inviting as possible. It also helps promote your home to the widest possible audience, and one study showed that a properly staged home sells for 8% more and three times faster.
4. Sell at the Right Time
Generally speaking, it’s best to sell a property in Spring or Autumn as the weather is good, and families tend to move at these times to avoid major disruptions to the children’s schooling.
You should keep an eye on your local market, though, as seaside towns tend to make more sales in the summer months, and the wider economic climate. A drop in the Bank of England base rate, or the threat of rising interest rates in the near future, can both encourage buyers to move sooner rather than later.
5. Get the Right Estate Agent
Sites like Purplebricks have a mine of information on your local estate agents, including the type of properties they sell, how many active listings they have on the nation’s biggest property portal and lots more.
Start with the Real Estate Agent Guide, then talk to the agents and make sure you’re comfortable with their approach and track record. Make sure you speak to at least three agents and get separate valuations.
